by Larry Light (former McDonald’s CMO)
Another, it’s a new era, the rules have changed article, however, there are several good points about building a brand. (1) The idea that we cannot over-simplify to a manufactured USP, whether it’s relevant to the conusmer or not, is true. But, this has always been the case. (2) There’s a greater need now because media is not as constricted as it once was. There’s no longer the big three broadcasters. (3) We can learn from journalism. How to make ” to focus on creating interesting, ongoing content that will attract and engage consumers, rather than relying on old-fashioned, simplistic, repetitive message pushing.”
Analytics creates a new common language.
Combining data from both marketing and finance, analytics reveals the true picture of what drives marketing performance, and connects marketing to revenue. Analytics becomes the connective tissue between the different visions of what drives results emerging from marketing and finance.
Article by Cesar A. Hidalgo Professor at the M.I.T. Media Lab he directs the Macro Connections research group.
Critics of big data have been making three important mistakes:
First, they have misunderstood big data, framing it narrowly as a failed revolution in social science hypothesis testing.
Second, critics often make is to confuse the limitations of prototypes with fatal flaws.
Third, the doubters have relied too heavily on secondary sources.
On July 16, 1969, Neil Armstrong, Buzz Aldrin and Michael Collins launched to the moon aboard the Apollo 11. Gizmodo has put together a nice visual essay on how the iconic spacecraft was assembled. Also see how NASA marketed the moon mission to America and how the historic Apollo spacesuit was made.
I wish I was Canadian.